Using printed literature to stand out from the crowd is difficult.
The Consultant Information Pack is the first literature that new referring doctors receive from GenesisCare. The pack needed to make an impact that is both memorable and likely to lead consultants to refer patients to GenesisCare.
The pack was designed to fit A5 literature, and as part of that process we standardised sizing across the range to provide a consistency of materials.
It included, leaflets, postcards, a centre directory, a branded USB stick with videos of presentations and about new procedures and a Costa gift card.
Photography courtesy of Karen Simmonds – http://www.kiwitreedesigns.com