A UK based lighting manufacturer, with offices in UK, Hong Kong and Poland. Products were a mix of those sourced from China and some made in the UK. The main challenge NightSearcher had was the consistency of brand with up to 5 different variations of the logo across 80+ product packaging pieces. The brand had little to no recognition by customers and very little brand marketing presence due to an outdated website. Poor colour choices of the logo on dark product packaging backgrounds made it difficult to read and a challenge to stand out when on the shelf.
A fresh logo was created and there was a complete removal of all previously created logos across all 80+ products, including packaging, videos, websites, technical data sheets, brochures, leaflets, business cards and stationery.
New Product Packaging Projects
New E-Commerce Websites
New Custom Packaging Projects
Translated Versions of Literature
Brand Values & Vision
The new logo was central to the rebrand and required a bold new design which reflected the modern technology and provide consistency across the products.
Driven by Data
The new website was formed from Analytics and web tracking insights to improve customer purchases and improve SEO and PPC campaigns.
Creating custom packaging projects for clients was an ideal way of extending our reach and partnering with those companies with operational bases in the countries like South America, France and America.
Video was key in showcasing the benefits and really lifting the brand image.
Packaging was the key motivator in creating products that popped when on the shelf, consistency when products were side-by-side was important as the brand was very disjointed before.
Consistent Brand Image
The new logo was central to the rebrand and required a bold new design which reflected the modern technology and provide consistency across the products and marketing collateral.
The N and S in the logo mark come together to make an emblematic logo, that works well in various sizes, colours and in black and white.
New products were often brought into the portfolio with short time frames. The projects included managing printers in China to deliver projects to specification and to the quality required. Communication and translating technical information was often a challenge and proofing was key to ensuring perfect packaging.
Previous video had been shot poorly and didn’t reflect the product quality and features and benefits. Illustrations and animations simplified the products capabilities especially useful for different language adapations.