Meon Valley Travel

Re-development of the brand to make the brand more aspirational, high-end and raise the quality of the visuals, website, email, social and marketing collateral. Mobile first web development and site speed have been key factors in the improvements for the site. The previous site had a slow load speed, ranked 1 out of 100 by Google Page Speed, with the site migrations to a new dedicated server that didn’t conflict with our page builder sped the site to up to 93 out of 100. 

Pillar content has been a great way to rank for key phrases aligned with core business goals. 

I also delivered a video pitch for the TTG award, which helped us secure the best agency in the South East. 

+14,868 growth in unique visits across the site

Number 1 - Awarded best agency in South East

13,711 more email addresses added to the database

6 Managed Digital Events

MP Damian Hinds

Good news stories are welcome in 2021, Damian Hinds visited us as we celebrate our TTG award win. We also created a video interview between James Beagrie and Damian talking about the industry and the local community.

Press Coverage For The Win!

I got some local and industry press coverage for the TTG award, maximising the benefit of the award. We also updated all of our materials, both in-store and online to reflect the new award, one which Meon Valley Travel hadn’t been able to secure for over 5 years. I tried a different tactic by creating a video to explain our pitch. Typically the award pitch is a word document, it’s dull, by creating the video it brought it to life and helped us secure the win. Almost all the activities were marketing led initiatives too, including internal comms, facebook growth, database growth of 15,000 into our local email database, digital events. 

Previous Email Database

The previous email database was heavily hit and required boosting with local audience. 

Growth in the database

The growth in the email database allowed us to segment the audience based on locations and by key individuals. Creating a more friendly approach to the email rather than generic leisure@meonvalleytravel.com emails to more personalised ones. 

In numbers:

  • +18,498 more emails opened
  • 94 more campaigns sent
  • +13,711 more email addresses

Creating Case Studies

I developed video case studies and links with our partners like Goodwood. The case study videos also included community support for projects like 90 Degrees North