Developed the new website platform. Migrating away from an old version of NetSuite to a Shopify site that integrated to the operational / fulfilment platform. What was particularly exciting about this project was it allowed the company to move away from multiple domains, subdomains and have both the content and e-commerce platforms combined.
I also moved the marketing into segmented email audiences, grew the social following, created a whole suite of how to videos for our core product offering. I also developed automation campaigns, white papers, and organised events with Secretary of State for Defence Minister Penny Mordaunt.
£110,000 saved through in house design
Managed Print for 10 Hospitals
Patient Literature Projects completed
Clinical Conference Projects
Secretary of State for Defence -Penny Mordaunt
I organised and managed the visit of Secretary of State for Defence -Penny Mordaunt. I also organised subsequent social and press releases. The event included photography, tours and presentations.
Building on the success of a video that went viral I leveraged its popularity to continue the growth of our following to over 10,000 subscribers. We maximised the success of the video creating similar videos that linked and saw marked improvements in their reach.