Email and Campaigns
Growth-focused Campaigns Manager with over 15 years of experience leading high-impact B2C and B2B campaigns across tech, SaaS, and regulated sectors.
I’ve delivered multi-market GTM strategies that last year exceeded targets by £1.2 million, scaled content, CRM and ABM programs globally, and grew audiences from 43,000 to 71,000 through data-led creative execution.
Hands-on in campaign activation and team-oriented, in-depth experience across GTM campaigns and able to switch between campaign execution to analytics backed by AAT accountancy qualifications.
Led the marketing for 48 distributors across Europe, the US, and the Middle East, delivering results across GTM and ABM campaigns. Certified in Google Analytics, Ads, HubSpot, and AAT, I bring strategic insight, bold ideas, and a fast-moving mindset aligned with organisations looking to grow their business. I drive alignment, clarity, and measurable impact across every channel. Strong practical skills sets across email marketing, design, video, data management, campaigns and web development.
Campaigns that deliver…
Creative Email Campaigns that ‘pop’
It’s the phrase every designer and video editor hates… make it ‘pop’, what does that mean? It means creating content that works for the audience and where they can engage with it. These examples performed particularly well, the evidence is in the numbers, we had increased subscribers, the best open rates not only against our own metrics but against the industry. From Travel we won the TTG award off of the results from these campaigns.
- +18,498 more emails opened
- 94 more campaigns sent
- +13,711 more email addresses
Personally, I like campaigns that bring a return, are part of an email automation flow and campaigns that teach, are part of a wellbeing plan or help get the customer further down the pipeline. I also like a bit of animation too if it adds some value to the campaign…
National Coverage – PR and Backlinks
In conjunction with National Manufacturing Day, organised by MakeUK.org, we hosted an event welcoming over 60 students from a local school. The day featured interactive activities, including hands-on product-making, a guided factory tour, and even the chance for students to operate the fire curtains in our training facility.
Beyond the strong CSR benefits, the event served a strategic SEO purpose providing an excellent platform to showcase Coopers Fire’s UK manufacturing capabilities. The campaign was well received, earning a feature on the MakeUK.org homepage and becoming the main video in their media section for over six months. It played a key role in positioning the organisation as a prominent UK manufacturer, securing valuable backlinks and reinforcing our reputation as thought leaders in the sector not simply importers of products.
Email campaigns that trigger actions
This campaign was created post-Covid to encourage the return to travel. A targeted campaign to Travel Managers across the UK, it was a great way to warm up cold leads, introduce ourselves to new organisations and keep current customers aware of the latest trends. It also led to further campaigns on training of our current and updated systems too, to remind users how to use the travel booking systems and effectively help our revenue.
Communication
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text (source). So it can be a very powerful tool when you need to communicate clearly your vision. This also allowed me to condense the overarching messages and stir-up emotion and comradery with our staff coming through a very difficult time in the travel industry we used video weekly to create clear communications that kept focus on our objectives.
Maximising Engagement Through Segmented Automation Campaigns in Engineering
In the engineering sector, developing targeted segments for automation campaigns has been instrumental in driving both engagement and measurable results. By carefully analysing customer behaviour, industry-specific needs, and decision-making patterns, distinct segments were created to ensure messaging was highly relevant and tailored to each audience type, whether potential clients exploring new solutions, existing customers seeking upgrades, or technical professionals requiring in-depth product information. This approach not only supported the launch of new products through integrated microsite campaigns, email automation, and PPC advertising but also helped elevate performance significantly, with average email and automation campaign open rates rising from 3.4% to 27% within just nine months. Alongside these segmentation strategies, the development of a new e-commerce website further enhanced campaign effectiveness by delivering a seamless user experience, improved SEO visibility, and a complete visual overhaul that aligned with modern digital expectations. Together, these efforts ensured that automation campaigns were not only data-driven and strategically segmented but also supported by a robust digital infrastructure that amplified visibility, engagement, and conversion across the engineering sector.
