A Google certified, Head of Digital, experienced in managing websites, teams and design.
An analytical and methodical marketing team leader with an extensive background in e-commerce web development, design, direct mail and email marketing. Experienced in running teams, events and email automation campaigns to deliver improved conversion rates. Fresh from completing Google Analytics, Adwords and an AAT accountancy qualification (2019), commercially and strategically focused with a hands on approach. Advanced knowledge of Photoshop, InDesign, Illustrator, video production – Adobe Premiere and Final Cut. I have a commanding skill set in developing new and revamped E-Commerce, CMS and CRM systems.
10 Years Experience
10 years experience in running marketing projects for SMEs and corporations. Within that time I ran a small digital agency for 4 years taking on staff and delivering projects for M&S, University of Portsmouth and CleanWater. Projects have included delivering marketing projects for architects including Zaha Hadid architect Patrik Schumacher, Mark Burry and managing the marketing for all fashion books whilst at Publishers Wiley.
A Marketing Manager well versed in designing, training and coaching team members in commercial design decisions and practical advanced tutorials in Adobe PhotoShop, Illustrator, InDesign and Adobe XD.
Strong budget management of marketing projects and teams, and recently completing an AAT accountancy qualification (2019). I have a budget focused approach to projects which has helped me consecutively hit KPIs for 2019.
Technical Print Management
Designed over 50+ sets of product packaging, stationery, vehicle wraps, and large format prints.
Video has been increasingly key on my projects and I can shoot, edit and distribute video, demonstrated by the increased subscribers on Meon’s YouTube, with an increase of +753 in one month taking us over 10,000 subscribers and over 5 million views.
Google Analytics and PPC certified
Good projects are driven by good data. I am Google Analytics and Adwords certified and my projects reflect good statistical analysis and actionable insights. I then roll up my sleeves and get the projects completed to specification on budget and on time.
Background in Web Development
I Started off my career in web development as a junior developer, crafting websites agency side. I’ve managed and implemented e-commerce systems, over a 100 or so web development projects, from apps for radiotherapy dosage calculators, to custom built CMS systems, whatever the digital project entails my projects run on time to budget and exceed client expectations.
Technical Print Management
A cornerstone of my background and where I started a transition from web development into marketing, learning to design and combining design and code in emails. As the years progressed I have used all the big email campaign software, Campaign Monitor, MailChimp, Cheetah Mail, DotMailer etc.
I’m now setting up Klaviyo for an integration into our E-commerce website. Always with the goal of growing audience numbers, increasing conversions and using email automation campaigns and good segmentation of customers to get good return on investment.
CMS and E-Commerce Systems
Experience using various E-Commerce CMS systems across projects, including WordPress, Magento, Netsuite, Shopify. I even co-created a custom Content Management System called MannaTree built up from Twitter Bootstrap when that first launched at the time it was one of the first responsive CMS systems.