Andrew Jones
CV – Andrew Jones
A Google certified, Head of Marketing experienced in managing strategy, websites, teams and budgets, balancing creativity and data seamlessly.
Hello, I’m an experienced Head of Marketing with a proven track record in delivering strategic growth and high-impact marketing campaigns.
I’ve led marketing campaigns partnering with globally recognised brands including The Natural History Museum, COSTA, and the Professional Footballers’ Association.
Over the past year, I’ve managed global marketing efforts across 48 Distributors, driving increased sales, specifications and engagement through campaigns and events in Dubai, Saudi Arabia, the US, and Europe.
I bring deep expertise in leading teams, shaping marketing strategy, and managing budgets at scale. My strengths span across campaign planning, content creation, lead generation, and delivering fully integrated marketing calendars. I also bring hands-on capabilities in design, video production, web development, and performance tracking, backed by certifications in AAT Accountancy, Marketing and Google Analytics.
Skills
Marketing Strategy
E-Commerce
Accounting Qualification
PRINCE2 Agile® Project Management
Video Production
Graphic Design
Branding
Team Development
Email Marketing
Design Software
Adobe Photoshop
Adobe Premiere
Adobe InDesign
Adobe Illustrator
Adobe XD
Email Marketing
Campaign Monitor
Act-On
DotDigital
Mail Chimp
Custom and +others
E-Commerce
NetSuite
Shopify
Woo-Commerce
Magento
Custom and +others
Business Software
SharePoint
Sage Accounting
Xero
NetSuite CRM
ASANA
Web Development
HTML + CSS
CMS Installs
Server Management – CPanel
Domain Management
DNS + SSL Management
Analytics
Google Analytics – Certified Power User
Google Adwords Certified
YouTube Analytics
Data Studio Certification
Google AdSense and Tag Manager
CMS Systems
WordPress
NetSuite
Drupal
Concrete5
Custom CMS Systems
About Me
I like to keep active, and regularly complete a trip to the Isle of White as kayak support for those raising money for charity. Each year I work with a different charity and use my skills in design, strategy and web development to give back to the community. I also participate in Park Runs regularly.
15 Years Experience
15 years of experience running marketing projects for SMEs and corporations. During that time, I ran a small digital agency for 4 years, employing 4 staff and delivering projects for M&S, the University of Portsmouth, and CleanWater. Projects have included delivering marketing initiatives for architects such as Zaha Hadid’s architect Patrik Schumacher and Mark Burry, as well as managing the marketing for all fashion books while at publisher Wiley.
Team Development
Over 10 years experience in managing in-house teams. I’ve got extensive experience leading Developers, SEO, Designers, Marketing Execs to exceed expectations, develop both personally and excel in their field.
Graphic Design
A Head of Marketing well-versed in designing, training, and coaching team members in commercial design decisions and practical advanced tutorials in Adobe Photoshop, Illustrator, InDesign, and Adobe XD.
AAT Accounting Qualification
Strong in budget management for marketing projects and teams, and having completed an AAT accountancy qualifications. I have a budget-focused approach to projects, which has helped me consistently hit KPIs from 2019 to 2025.
Product Marketing
I have successfully launched 250+ physical and digital products across a diverse range of industries, including highly regulated sectors such as fire safety, healthcare, and SaaS.
My experience spans taking products from concept through to market, developing go-to-market strategies, positioning, packaging, sales enablement, training, and customer communications. This includes launching specialist fire safety products, such as fire curtains requiring rigorous certification and compliance standards, which are now installed in some of the world’s most prestigious buildings, including Buckingham Palace and the Natural History Museum.
I have also led the international launch of 100+ products, working closely with global distributors to develop co-branded and region-specific solutions that meet local market needs. My work has covered a broad portfolio, from professional trade tools, paints, and lighting products to healthcare innovations, including medical products, clinical procedures, dosage applications, and SaaS solutions for healthcare organisations.
Across every launch, I focus on bridging the gap between product, customer, and market ensuring products are not only successfully introduced but are clearly positioned, understood, and adopted by the audiences they are designed to serve.
Technical Print Management
Designed over 1000+ sets of artwork, including over 100 product packaging projects available in shops like ToolStation or Screwfix. I have designed everything from stationery to vehicle wraps, and hundreds of large format prints from external site wraps to 40m internal murals.
PRINCE2 Agile® Project Management Certified
I’ve delivered hundreds of projects across regulated sectors, working with organisations that need to deliver digital, print, physical products, web or app based projects to time and to budget. Partnered with my AAT Accountancy qualifications the PRINCE2 Agile® certification ensures projects are financially justifiable, at pace and exceed customer expectations. From Radiotherapy dosage apps, to e-commerce sites, to launchign 20+ new physical retail outlets in one year, I have a strong track record in delivering exceptional projects including some world firsts, from the largest 360° degree tour of a site to mapping the Natural History Museum in a 360° degree tour, I help organisations get commercial results from their investment.
Google Analytics and PPC Certified
Good projects are driven by good data. I am Google Analytics and Google Ads certified, and my projects reflect strong statistical analysis and actionable insights. I then roll up my sleeves and get the work completed, on time, on budget, and to specification.
Background in Web Development
I started my career in web development as a junior developer, crafting websites agency-side. I’ve managed and implemented e-commerce systems and over 100 web development projects, from apps for radiotherapy dosage calculators to custom-built CMS systems. Whatever the digital project entails, my projects run on time, within budget, and exceed client expectations.
Email and CRM Marketing
A cornerstone of my background began with a transition from web development into marketing. I learned to design and code emails, combining creativity and technical skill. Over the years, I’ve used all major email campaign platforms, Campaign Monitor, Mailchimp, CheetahMail, Dotdigital and CRM platforms, Pipedrive, Hubspot, Dynamics, OpenCRM and Apollo.io.
I have also set up Klaviyo for integration into an e-commerce website, always with the goal of growing audience numbers, increasing conversions, and using email automation and customer segmentation to achieve a strong return on investment.
Video Production
Video has become increasingly key in my projects. I can shoot, edit, and distribute video, demonstrated by increased subscribers on Meon’s YouTube channel, with a growth of +753 in one month, taking us past 10,000 subscribers and over 5 million views.
CMS and E-Commerce Systems
Experienced with a variety of e-commerce and CMS platforms across projects, including WordPress, Magento, NetSuite, and Shopify. I also co-created a custom Content Management System called MannaTree, built on Twitter Bootstrap. At the time, it was one of the first responsive CMS systems.