Technology

PRINCE2® Agile certifiedGrowth-focused Marketing Leader with 15+ years of experience delivering high-impact campaigns across technology, SaaS and regulated sectors.

I’ve delivered multi-market GTM strategies that exceeded targets by £1.2 million, led technology marketing across EDI, eInvoicing and API solutions, and used CRM, ABM and data-led campaigns to generate measurable pipeline growth. At Transalis, I increased qualified leads by 64% YoY and grew pipeline value by 132%.

Experienced in translating complex technology and product propositions into clear, engaging marketing across digital, content, email, video, SEO and web. I’ve managed campaigns and digital platforms across international markets, including supporting 48 distributors across Europe, the US and Middle East, while working closely with sales, product and technical teams to align GTM activity with commercial objectives.

Hands-on and commercially focused, I combine strategic marketing leadership with strong practical skills across campaign activation, CRM, ABM, analytics, web development, content and creative production. With certifications in Google Analytics, Google Ads and HubSpot, alongside AAT accountancy qualifications, I bring a data-driven approach to marketing performance, pipeline and growth.

Campaigns that deliver…

ABM Campaigns & Credibility-Led Engagement

At Transalis, I introduced a more human and credibility-focused approach to account-based marketing (ABM) campaigns to improve engagement in a highly technical SaaS environment.

Rather than relying solely on product-led messaging, I shifted campaign execution towards real people, recognisable faces, and trusted expertise, bringing internal specialists, leadership, and subject matter experts into newsletters, campaigns, and content to create a more authentic brand voice. In a market increasingly saturated with AI-generated summaries and generic messaging, the focus was on creating communications with personality, opinion, and real commercial insight.

Alongside this, I strengthened campaign credibility through strategic use of accreditations, customer trust signals, and software partnerships, including Amazon integrations and partner recognition, helping reinforce confidence in the platform and communicate technical capability more effectively.

Supporting the Sales Teams
Beyond product launches, I equipped the sales team with everything they needed to succeed: persuasive presentation decks, product videos (showing not just telling product benefits), multilingual sales literature and distributor-specific marketing assets. Every piece of content was tailored to its audience, helping teams communicate technical products clearly and consistently across UK retailers and international markets.

Making Complex ADC Technology Easy to Understand

To make complex technology easier to understand, I created a video explaining Application Delivery Controllers (ADCs) and their role in modern load-balancing environments. The aim was to take a technical subject and communicate its value in a clear, accessible format for both technical and commercial audiences. The video complemented our written content, giving visitors an alternative way to engage with the subject while helping demonstrate the technology, use cases and benefits of load balancing in a more visual and engaging way. ADCs can manage and optimise application traffic, with capabilities including Layer 4/7 load balancing, traffic management and application security.

Problem Solving through Effective Communications

One challenge at Transalis was helping prospects quickly understand highly technical software functionality and the commercial benefits behind complex data automation and e-invoicing solutions.

To improve engagement and campaign performance, I led the development of lightweight, scalable visual assets that demonstrated software functionality clearly and quickly. Rather than relying on large GIF files with poor loading performance, I introduced Lottie animations and code-based motion graphics to create faster, cleaner, and more responsive digital experiences.

These animations enabled us to showcase “behind-the-scenes” platform functionality in a simple, visually engaging way while improving performance across channels. Assets were repurposed across social media campaigns, email marketing, presentations, video content, landing pages, and sales enablement materials to ensure consistent messaging throughout the go-to-market journey.

The result was a more effective way to communicate product value, improve engagement, and support campaign activation with scalable creative assets that could be deployed globally across multiple touchpoints.

Maximising Engagement Through Segmented Automation Campaigns

At Transalis, developing targeted audience segments for automation campaigns has been instrumental in driving engagement and measurable growth across the technology sector. By analysing customer behaviour, business needs and buying journeys, I created tailored segments for prospects exploring EDI and eInvoicing solutions, existing customers, and technical audiences requiring more detailed information. This approach supported integrated campaigns across email, content, SEO, webinars and digital channels, while helping increase email reach from 36,962 to 69,043 and qualified leads by 64% year on year. Alongside segmentation, I also developed technical content and video campaigns to simplify complex SaaS solutions and make them more accessible to decision-makers. Together, these initiatives created a more targeted, data-led approach to technology marketing, improving engagement while directly supporting pipeline growth.

Explainer Communications

I created a series of short, podcast-style videos to make complex EDI topics more accessible and engaging, while giving our blog content a stronger multimedia element. Embedding the videos within relevant blog posts helped encourage visitors to spend longer on the page and provided an alternative way to consume technical information. It also gave us a consistent format for repurposing content across digital channels. Importantly, the series helped introduce our Managing Director to being in front of the camera, building his confidence and creating a more personal, authentic voice for the business.

Bringing Personality Back to B2B Campaigns.

At Transalis, I introduced a new approach to monthly newsletters and account-based marketing campaigns designed to cut through increasingly automated and AI-generated content.

Rather than relying solely on product messaging, I shifted campaign execution towards real people, real opinions, and authentic expertise, introducing human-led content with a recognisable voice and face that gave customers and prospects something worth engaging with. Through monthly newsletters, targeted ABM campaigns, podcast style videos and thought-leadership content, I created stronger engagement by combining technical insight with personality, perspective, and commercial relevance.

The approach supported go-to-market campaign activation by improving audience engagement, strengthening account relationships, and creating scalable content that could be adapted across email, sales outreach, web, and social channels. In a market increasingly shaped by automation, the focus was simple: make communications feel more human, more useful, and more memorable.

Looking for someone who can turn strategy into high-quality campaign execution?

I bring hands-on experience across GTM campaigns, ABM activation, performance optimisation, CRM, content, email, and scalable digital execution, with a focus on measurable impact, commercial outcomes, and helping teams move faster and smarter.