Travel Marketing
PRINCE2® Agile certified Growth-focused Marketer with AAT Accountancy qualifications and Google Analytics certification, I combine strategic thinking, digital optimisation and commercial delivery to help travel brands grow, improve customer journeys and drive sales success. I have transformed travel businesses through brand repositioning, website redevelopment and insight-led campaigns that inspire customers and deliver measurable results.
As Group Marketing Manager for a travel business, I led a complete brand transformation, repositioning the company towards a more aspirational, premium identity. This included a website rebuild, creative overhaul across digital channels and a mobile-first approach that improved Google PageSpeed performance from 1 to 93. I also developed an SEO-led content strategy focused on high-intent travel searches to increase visibility and generate qualified enquiries.
With experience delivering more than 150 websites and digital projects, I bring a strong understanding of user experience, conversion optimisation and the technology behind high-performing websites. I combine creativity with commercial focus, using data, customer insight, video content and digital campaigns to improve engagement, support sales teams and deliver sustainable growth. My campaigns also helped us secure the Best Agency in the South East award – proving how strategic creative execution can lead to real commercial wins.
I’m now looking to bring that momentum into a new role within the travel industry where I can build tools, campaigns, and strategies that empower your agents to increase bookings, and help you break even more sales records.
+14,868 growth in unique visits across the site
Number 1 - Awarded best agency in South East
13,711 more email addresses added to the database
6 Managed Digital Events
Meon Valley Travel – New Website
(CRO, SEO & Brand)
Led a full redesign of the Meon Valley Travel website focused on improving conversion rates, organic visibility, and modernising the brand from a static brochure-style site into a more dynamic, intent-led travel experience.
The original site relied heavily on static imagery and traditional enquiry forms, with limited engagement points. The new structure introduced multiple ways to meet the customer where they were, including WhatsApp, live chat functions, Facebook messaging, callback requests, and instant inspiration prompts beyond standard forms.
From a CRO perspective, the experience was rebuilt to capture users at different stages of intent, reducing friction and improving movement from browsing to planning. The UX prioritised guided discovery, helping users generate relevant trip ideas based on inputs like budget, destination type, and duration.
The visual identity shifted away from static stock imagery toward more aspirational, motion-led content using video and real travel storytelling to improve emotional engagement.
On the SEO side, the site structure was reorganised around intent-led content clusters rather than generic destination pages, improving relevance for long-tail searches and supporting scalable organic growth.
Overall, the project repositioned the brand into a more modern, conversion-led travel experience with clearer user pathways from inspiration to booking intent.
Commercial Campaigns
Referrals were key in gaining new businesses, so we set up a campaign that rewarded those that helped spread the word. The campaign involved videos with an actor presenting the campaign. The animations were made for email footers and email communications to segmented B2B customers.
Full Funnel Campaigns
This campaign was created for remote events during Covid. There were teaser trailers, email comms and landing page websites and event sign-ups created to keep our name front and centre in the industry.
It enabled us to offer free advice and a way to gain new leads which was cheaper than the very competitive PPC models adopted by industry giants who could effectively buy the way to the top leads. We were seen as the experts and giving support when information was difficult to obtain about travel planning.
MP Damian Hinds
Good news stories were welcome in 2021, Damian Hinds visited us as we celebrate our TTG award win. We also created a video interview between James Beagrie and Damian talking about the industry and the local community.
Press Coverage For The Win!
I got some local and industry press coverage for the TTG award, maximising the benefit of the award. We also updated all of our materials, both in-store and online to reflect the new award, one which Meon Valley Travel hadn’t been able to secure for over 5 years. I tried a different tactic by creating a video to explain our pitch. Typically the award pitch is a word document, it’s dull, by creating the video it brought it to life and helped us secure the win. Almost all the activities were marketing led initiatives too, including internal comms, facebook growth, database growth of 15,000 into our local email database, digital events.
Previous Email Database
The previous email database was heavily hit and required boosting with local audience.
Growth in the database
The growth in the email database allowed us to segment the audience based on locations and by key individuals. Creating a more friendly approach to the email rather than generic leisure@meonvalleytravel.com emails to more personalised ones.
In numbers:
- +18,498 more emails opened
- 94 more campaigns sent
- +13,711 more email addresses
Videos
Video is one of the most powerful tools in travel marketing because it allows people to experience a destination before they book. From inspiring landscapes and immersive hotel tours to authentic customer experiences and local culture, video creates an emotional connection that static images simply can’t match. Whether used across social media, websites or digital advertising, high-quality video captures attention, builds trust and inspires confidence, helping travel brands increase engagement, generate enquiries and drive more bookings.