Andrew Jones
Animal Friends
Campaigns that deliver results are key for any business or organisation. The campaigns my team and I deliver consecutively hit targets, exceed KPIs and deliver return on investment. The creative spans video, graphic design and content. I’ve built multi-channel funnels, drip feed training programmes all building towards sales growth, repurposing content and building the sales pipeline. Campaigns can also be used as a tool for retention and recruitment campaigns, I’ve saved organisations tens of thousands of pounds in agency and recruitment fees by retention email campaigns and recruitment drives.
Though you need a face for these types of campaigns. Some organisations use celebrity endorsements which have been useful in previous roles from TV Doctors, to comedians. However, sometimes the most cost effective solution is to develop the current Senior Teams capabilities in front of the camera, internally and externally. This can give a voice to the organisation that scripts don’t always deliver on. I’ve worked with all levels of the business, filming, editing and formulating clear tone of voice, and platforms for my speakers to get our message across. Working with National Trade Bodies, like RIBA, Ministers, MPs, and Government organisations like MakeUK.org who run National Manufacturing Day I deliver campaigns that help your speakers get the message and ROI. It helps I can film, produce and deliver the campaigns without the need for costly agency fees, not that I’m against working with agencies, it’s a cost saving worth mentioning. One thing I hear consistently is that I don’t do cameras, and those people often end up being the ones I win over and become one-take wonders…
Campaigns That Convert…
%
Best subscriber increase
Campaigns in one year
Email Platforms
SEO and PPC certificates
Developing Media Spokes People
From people barely able to look into camera, I start off getting the team used to the camera, lights and microphones with internal communications. Building confidence on how to talk naturally and progressing them through carefully curated content schedules. Thought leadership doesn’t happen overnight and these opportunities for National stages have to be sought out through effective networking and communications with key stakeholders Nationally and Internationally.
Secretary of State for Defence
Strategic partnerships with key Ministers, MPs and Trade Bodies and organisations like the UK-ASEAN Business Council (UKABC), have led my campaigns to deliver the best ROI. I’ve helped influence policy, campaigning for more eco-friendly materials to be used on our roads, to leading European standards for Fire Safety. It’s knowing your strategy expanding your network and getting that voice within each specific industry.
496% Growth in the Database
The growth in the email database allowed us to segment the audience based on locations and by key account based individuals. Creating a more friendly approach to the email rather than generic leisure@meonvalleytravel.com emails to more personalised ones.
25,135 more contacts
+18,498 more emails opened
94 more campaigns sent over a year targeted to past buying trends and offers.
Effective Segmentation
Creating campaigns that aligned to landing pages saw growth in sales across the e-commerce and trade sales. Educating a disinterested database, turning the woeful 3.4% open rate to 27% within 9 months. These statistics were transformed into industry leading open rates and improved sales and helped brand recognition and perception of the brand as industry experts.
Account Based Segmentation
Account based segmentation was set up to support the sales team hit the most profitable sectors. I set up automation campaigns drip feeding training and campaign teasers, follow up and post-purchase feedback. These campaigns were based upon a wide set of factors from seasonal trends of product purchase, current stock to CRM data insights and web sales trends.
Securing hundreds of Jobs
Working with the previous Universities Minister David Willetts, who helped to secure the funding for 5 technology parks to join and create a network of Universities, businesses and technology parks across the UK securing 100’s of peoples jobs across the UK.
Find out more about me…
A Google certified, Head of Marketing experienced in managing apps, websites, teams and budgets, balancing creativity and data seamlessly.