Andrew Jones
Chevin
Senior Marketing Manager
Bringing SaaS Marketing and Client Engagement Expertise to Chevin
My hands-on experience with Analytix by Travelogix has equipped me with highly transferable skills that align closely with the needs of a company like Chevin Fleet Management. As the original partner and BETA tester, I worked directly with the Managing Director of Travelogix to align our operational needs at Meon with product development, ensuring the software evolved in line with real-world business challenges. I led the onboarding of hundreds of clients, including major organisations such as FatFace, Goodwood, and the Professional Footballers’ Association, while managing end-to-end marketing campaigns, training programs, and events. During the turbulent COVID period, I successfully rolled out Analytix Version 2 of the platform across our client base.
In parallel, I led targeted marketing and campaign strategies that delivered substantial engagement growth, including 18,498 more email opens, 13,711 additional contacts, and 94 new campaigns. These results were achieved during a time when global travel had slowed significantly, highlighting the effectiveness of our messaging, content, and client engagement. The platform’s core features, such as real-time data access, custom dashboards, and multi-level reporting, reflect the kind of powerful, data-driven tools offered by Chevin. My ability to communicate technical solutions clearly, drive adoption, and build customer trust under pressure would make me a strong asset in a fleet management technology environment.
Related Experience
Launched over a 100 websites
Years experience of web and e-commerce
Product launches on time and to budget!
Videos created for digital campaigns
Budgeting and ROI
Strong budget management of marketing projects and teams, and recently completing an AAT accountancy qualification. I have an analytical approach to projects which has helped me consecutively exceed KPIs for trade sales on the Meon E-commerce website.
Marketing Execution
A Senior Marketing Manager who can plan strategically, design and develop projects, ensuring they are measured and optimised to get the best return on investment. When you run your own agency you need to be able to back up why projects have taken the shape they have and remain results focused. I am a very competent designer able to train team members on Adobe Photoshop, Illustrator, InDesign and XD.
Partner Collaboration
I’ve delivered multi-market strategies that last year exceeded targets by £1.2 million, scaled content and CRM programs globally, and grew audiences from 43,000 to over 71,000 through data-led creative execution. Hands-on and team-oriented, I’ve built and led marketing functions across regulated sectors. Led marketing for 48 distributors across Europe, the US, and the Middle East, delivering results across brand, product, social.
Reporting and KPIs
I maintain regular communications with key stakeholders from presentations, to board reports. Over the past 5 years I have exceeded KPIs. Last year I delivered multi-market strategies that exceeded targets by £1.2 million. This even when the targets were the largest they’d ever been, £4m up on the previous year to £28m. Last year I also grew audiences from 43,000 to over 71,000 through data-led creative execution.
In every company I have worked, I’ve won the Above and Beyond Award (or equivalent names). Some were a monthly award, some were the annual with only one winner each year.
Campaign Email Marketing
A very strong background in running email campaigns, growing audience numbers, creating email automation campaigns and segmentation of customers, one year completing over 150 campaigns.
Conversion Growth
It’s the main driver of what marketing should be, I focus heavily on bringing in leads. Over the last 5 years I’ve exceeded my KPIs and targets against budget. At every company I’ve worked at I’ve been awarded the Above and Beyond Awards (or their equivalents, depending on what each company calls them). In terms of practical outputs, in the last year I have successfully grown our database of targeted architects from 43,039 to 71,534. I also surpassed the agreed KPIs and goals for email open rates and CPD event attendance increased 35%. My efforts led to a 5% increase in specifications on the RIBA tendering platform, growing it to a 28% market share, significantly ahead of the nearest competitor at 14.5%. This equated to exceeding budget in the UK alone by £1.2m. I led the marketing team, and strategy for 48 distributors and retention strategy, including product training and specification planning. I also designed event stands and collateral across the globe, including language variations.
15 Years Experience
Experience running a digital agency for 4 years. I delivered projects for M&S, University of Portsmouth and various companies. I have a wide breadth and depth of knowledge across digital and print. My staff and I delivered projects across direct mail, email, telephone and digital ad campaigns, always providing reports on campaign successes and improvement opportunities.
PR and Strategic Stakeholder Engagement
I’ve led high-impact PR initiatives, developing and executing campaigns around product launches, corporate milestones, and visits from government stakeholders, including MPs and ministers. One standout initiative involved securing and managing a ministerial visit from the Secretary of State for Defence. I took ownership of the full event strategy, from concept to execution, developing presentation materials, briefing documents, and media coverage plans. The visit not only elevated brand visibility but also opened strategic discussions around technology adoption and innovation at a national level. It played a key role in influencing the adoption of more environmentally friendly road surface paints, aligning with sustainability goals.
Market Intelligence and Positioning
I do enjoy getting into the data to help understand industry insights, customer intelligence to help create strong messaging and get a grip on the size of the market. I also like to look at drop-off points, customer frustrations, conversion challenges and brand / solution awareness, as often organisations get so focused on sector, competitor or even industry focused they miss the biggest market opportunities.
Team Leadership
My leadership style is that of coach. I have high expectations of myself, and endeavour to train, coach and develop staff with that same pace and encouragement. I particularly like to develop a variety of team members, as it sharpens your skill sets along the way. As I’m a geek and love to get into the detail of how things are done, I have a clear understanding of how long things should and could take. I use that understanding to help my team get a deeper understanding of their field and encourage them to develop their outputs.
Cross-Functional Collaboration
I love working with different departments, it gives you fresh insight into how the customer thinks from different perspectives. I like to attend key sales visits with customers as you can find out more about their challenges first-hand. Without understanding Sales, Customer Success, HR and Product teams you would be missing a huge area of knowledge that you can tap into and hopefully help to solve their challenges.
Growth Opportunities & Marketing Strategy
As I ran my own agency for 4 years, I understand the need to adapt, grow and expand revenue. It’s partly why I did postgraduate certification in AAT Accounting in 2019, to ensure my budgets were exacting. There aren’t many marketers who invest the time in Accountancy studies on top of the design, web coding and video. I feel it’s a strong asset as it means I always bring a financial view from ROAS to ROI. I balance the creative side with the numbers by continually developing my skills through self-directed learning.
Case Studies
Partner Collaboration:
The World’s Longest Drop Concertina Fire Curtain – Collaboration with KIWA
Coopers Fire designed and manufactured the world’s longest drop concertina fire curtain system at 15.5 m drop. This landmark installation took place in St. Nicholas’ Church, home to the Niguliste Museum in Tallinn, Estonia.
This innovative approach to fire safety was recognised by the industry and earned the project a place on the FSM (Fire and Security Matters) Award shortlist. The nomination reflects the strength of the collaboration with all the stakeholders and the successful delivery of a fire protection solution that previously wasn’t thought possible. I heavily played into that narrative and built strong campaigns off of the back of this, to architects highlighting that what competitors thought impossible, we delivered. It was accompanied by videos, photos, and email campaigns to the lists of architects and fire engineers which I grew from 43000 to 71000.
Launched over 100+ Products
Experienced in launching SaaS products from a radiotherapy dosage app to bidding software for estate agents to Analytix software for our customers at Meon. I have experience in launching products into the market and bringing fresh life into previously launched products that need to be more commercially viable. I also managed the go-to-market strategies creating videos, photoshoots, web development and getting them adopted by organisations, from chains like Toolstation and Screwfix to FatFace adopting the new travel management analytics software. My experience also extends to managing international distributors campaigns, from Brazil to Hong Kong providing support for international growth.
Fast paced and skilled across design, video, web and campaigns.
Experienced in practical outputs and campaigns, with a proven track record of delivering integrated campaigns across digital and offline channels. Known for creating high-impact, data-driven marketing strategies that drive engagement, expand audiences, and deliver measurable results.
I bring a hands-on background in campaign execution, having started my career as a web developer before moving into email marketing with publisher Wiley. My hands-on experience means I craft GDPR-compliant and accessible campaigns that consistently outperformed industry benchmarks. For example this year, I grew a niche architect and fire engineer database from 43,039 to 71,534 and increased CPD completions by 35%, directly contributing to a 5% year-over-year rise in specifications and securing a 28% market share on the RIBA platform.
Professional Video
In conjunction with National Manufacturing Day, organised by MakeUK.org, we hosted an event welcoming over 60 students from a local school. The day featured interactive activities, including hands-on product-making, a guided factory tour, and even the chance for students to operate the fire curtains in our training facility.
Beyond the strong CSR benefits, the event served a strategic SEO purpose providing an excellent platform to showcase Coopers Fire’s UK manufacturing capabilities. The campaign was well received, earning a feature on the MakeUK.org homepage and becoming the main video in their media section for over six months. It played a key role in positioning the organisation as a prominent UK manufacturer, securing valuable backlinks and reinforcing our reputation as thought leaders in the sector not simply importers of products.
National Campaigns
Linking in with National organisations like National Manufacturing Day, and National Apprenticeship Week helped with both our profile, connections and SEO. All highlighting we were a bigger player in the field.
App visualisation
To validate our concept and gain buy-in from stakeholders, I designed a high-fidelity prototype using Adobe XD, which was showcased in a concept video. This helped communicate the vision clearly to suppliers, customers, and the company board, enabling early feedback and accelerating project approval.
Key features of the concept app included:
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Role-Based Purchasing & Approval Flow
Only authorized roles could initiate purchases, with a built-in sign-off process to ensure compliance and accountability. -
Integrated Video How-To Guides
Embedded tutorial videos provided users with on-demand support, reducing training needs and helping new users onboard quickly. -
Project-Based Cost Allocation
Purchases could be assigned directly to projects, making it easier to track budgets and align spending with strategic goals.
This prototype was a crucial communication tool, turning a complex process into a clear, interactive experience that helped move the project forward with confidence.
PR – Maximising Reach
Ever the opportunist I managed the visit of Secretary of State for Defence, Penny Mordaunt to attend Meon’s Head Office. As Marketing Team Leader at Meon I organised the event delivering presentation materials, staff cheat sheets and PR from the meeting as well as securing some strategic goals for industry contacts and opening discussion about eco-friendly paints being brought into adoption for the UK roads, and discussing new technologies and product usage across the UK.
Knowledge Base Creation
I also created a digital knowledge base with step by step guides, and cross sell opportunities. It helped with engaging with our practical audience, with printable step by step guides and an easy search function. I coded this in-house saving us any external costs, and it could be hosted on our existing hosting.
A Night at the Museum
Case studies don’t get much better than this. At the Natural History Museum I managed to secure a 360 tour of the whole site, photos and videos.
The results were incredible. The campaign achieved a 42% engagement rate, our highest organic performance to date, along with record-breaking click-throughs. But beyond the numbers, it sparked meaningful conversations with senior stakeholders across National Trust projects and helped secure work with other major heritage sites.
It also raised the bar. This campaign became a blueprint for future case studies, setting a new standard for storytelling, production value, and creative ambition. It showed what’s possible when you take a bold idea and bring it to life with care, vision and a willingness to do things differently.
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