E-Commerce & Web Development
I started my career as a Junior Developer, and have developed many E-Commerce sites and over a 80+ websites. I particularly like to optimise sites to perform for conversion CRO (Conversion Rate Optimisation) and to perform well in Google SEO, (Search Engine Optimisation).
I’ve quarterbacked complex web projects like radiotherapy dosage apps, retail e-commerce, luxury brands, trade brands and even built knowledge base platforms. These builds were all with the user in mind, and were delivered on time and to budget. I am particularly adept at getting the bigger picture and focus on the detail of delivering these complex projects.
Websites That Convert…
In-house development savings
Websites developed
CMS systems used
SEO and PPC certificates
App Development and Prototyping
Using Adobe XD to create these visuals for a proposed app, this helped to bring to life the concept and develop the business case. By creating 30 or so key pages it enabled the team to think through the functionality of how the app would work. By mapping these pages out it also helps to reduce development costs as we could work to a MVP, (Minimal Viable Product) and work in stages of development.
Leveraging Social
Building on the success of a video that went viral I leveraged its popularity to continue the growth of our following to over 10,000 subscribers. We maximised the success of the video creating similar videos that linked and saw marked improvements in their reach and linked them to key product pages to increase our organic growth.
Effective PPC
Setting up various PPC campaigns for our more profitable products and services. We utilised Google and LinkedIn for various campaigns.
Building Beyond Commerce
I built this e-commerce website that encouraged sales through tutorials of complex products, hosted knowledge base features and could link into a complex ERP system with 30,000+ products and variations. I also merged the data from three different websites to connect into this one site to focus our SEO. I then set up a specific e-commerce email platform to enhance sales through automation emails, forgotten carts and training campaigns.
