Andrew Jones

Hampshire County Council

Experienced Campaign and Brand Manager with a proven track record of delivering integrated campaigns across digital and offline channels. Known for creating high-impact, data-driven marketing strategies that drive engagement, expand audiences, and deliver measurable results.

I bring a hands-on background in campaign execution, having started my career as a web developer before moving into email marketing with publisher Wiley. My hands-on experience means I craft GDPR-compliant and accessible campaigns that consistently outperformed industry benchmarks. For example this year, I grew a niche architect and fire engineer database from 43,039 to 71,534 and increased CPD completions by 35%, directly contributing to a 5% year-over-year rise in specifications and securing a 28% market share on the RIBA platform.

Leadership is at the core of my approach. I am deeply invested in coaching and team development, which not only boosts capability and retention but also drives output quality. I’ve built and led high-performing teams that deliver cost-effective campaigns — such as a recruitment campaign for Queen Alexandra Hospital, where we achieved 100% fulfillment of hard-to-fill Occupational Therapy roles through bespoke social videos, hospital-based content, and multichannel promotion.

My expertise spans:

  • Strategic Planning & Budget Management (AAT Accountancy Qualified)
  • Digital Advertising & Analytics (Google Ads, Analytics & Bing Ads Certified)
  • Design & Video Production (Adobe Suite: Illustrator, InDesign, XD, Lightroom, Photoshop; filming, editing, scripting)

I’ve led campaigns for organisations including the NHS, the Natural History Museum, the Professional Footballers’ Association, and various government departments, engaging MPs and Ministers in high-stakes initiatives.

Hopefully you can see from this campaign video and this specialised landing page, I go above and beyond with my campaigns. I’m particularly interested in working with Hampshire County Council, as the role seems like a perfect fit and I would like to make a difference within the community I live.

Campaign Statistics – Meon Valley Travel

+14,868 growth in unique visits across the site

Number 1 - Awarded best agency in South East

13,711 more email addresses added to the database

6 Managed Digital Events

MP Damian Hinds

Good news stories were welcome in 2021, I organised MP Damian Hinds to visit us as we celebrate our TTG award win which was linked directly with our campaigns and website. We also created a video interview between James Beagrie and MP Damian talking about the industry and the local community.

Job Adverts to Increase Profile and Applicants for NHS roles

Created template social videos for LinkedIn to increase reach and engagement with job advertisements. Animation across the video keeps interest vs a static jpg. Video also gets more reach through the social media algorithm to enable the posts to reach more potential candidates. This alongside video, photoshoots and a suite of recruitment materials from pull-up banners, to literature aimed at new graduates enabled the team to get up to 100% recruitment roles filled. 

Growth in the database

The growth in the email database allowed us to segment the audience based on locations and by key individuals. Creating a more friendly approach to the email rather than generic leisure@meonvalleytravel.com emails to more personalised ones. 

In numbers:

  • +18,498 more emails opened
  • 94 more campaigns sent
  • +13,711 more email addresses

Actively Engaging with Audiences

I previously managed the marketing for 120 schools, mainly working with state-run schools. I increased engagement from parents, boosted meal uptake, and made the food and campaigns look more appetising.

Organising and delivering photo and video shoots meant our campaigns had greater engagement from both schools and parents. At one school, I even had 25 students actively involved in the photoshoot, from working behind the camera to appearing in the videos. I proactively removed all stock images of food and developed a bank of original images and videos that achieved the highest engagement across email and paid campaigns. As a result of the work I completed, we won over 20 schools in specifications within one year.

Beyond engagement metrics, the work had a direct commercial impact. This reinforced the strategic value of strong marketing in an education setting — not just as a communication tool, but as a lever for growth and client acquisition.

In short, I brought creativity, structure, and strategic thinking to an area that’s often overlooked in education. By elevating how school meals and student stories were presented, I helped schools better connect with families, and helped the organisation I represented to grow in both reputation and reach.

Email Andrew