Healthcare Marketing
My experience includes working across private and NHS healthcare services providing marketing campaigns and strategic direction to create cost-effective and results driven campaigns. Support includes event management, email marketing, hospital launches, patient literature, app developement, UX and web management.
£110,000 saved through in house design
Managed Print for 10 Hospitals
Patient Literature Projects completed
Clinical Conference Projects
Leading product launches of new treatments, campaigns, patient literature, social media and videos. All building to an increased pipeline, quicker adoption rates and awareness of treatment options available to consultants.
I managed the marketing requirements for x10 UK Hospitals for both patients and doctors. In my tenure at GenesisCare all patient literature was recreated and managed through one print and distribution centre, allowing for greater accountability and speed of delivery of print projects. Cost savings could be made as patient literature was bought in bulk then shipped on a monthly basis to each hospital saving money on delivery and avoiding last minute print runs.
Experience across the NHS includes Clinical posters, branding banners, marketing strategy workshops, recruitment videos, business cards and social media support.
Healthcare Marketing Projects
Marketing Strategy
- Web and app development strategy for National Private Medical organisation
- Concept and Delivery and of referral and dosage apps for Nationwide Oncologists in private practice.
- Comms strategy for building segmented audiences, based from sessions with UK’s leading consultants building a content strategy for healthcare various disciplines.
- Led referrals campaign growth strategy through conferences, events, training sessions, videos and engagement days.
Digital Campaigns
- Email marketing and segmentation for various healthcare disciplines
- Eventbrite management and integrations
- Slides – (Sli.do, Slideshare)
Event Management
- Ran successive high profile CPD events at hotels across UK including the organisation of comedians Marcus Brigstocke and TV Dr Phil Hammond for annual conferences.
- Conference exhibition stands covering 5m space, and engagement plan.
- Time lapse video of new flagship centres launching new hospitals.
- Digital Voting Pads – Suppliers and digitally branded agenda and headshots
- Photography and video of events, and subsequent social media.
Print Design
- Pull Up Banners, signage, interior and exterior, business cards.
- Conference Agendas (InDesign, Photoshop)
- Consultant magazines (Adobe InDesign, Illustrator, Photoshop)
- Conference folders (Adobe Illustrator, Adobe InDesign)
- Notepads, pens (Adobe InDesign)
- CPD Certificates (batch processed using Adobe InDesign)
- Lanyards and name badges (batch process using Adobe InDesign)
Email Marketing
- Referral email campaign drives, gaining new private practice patients and referring doctors.
- Internal Communications for staff retention, improve staff morale.
- External comms very segmented content approach to specific groups to grow consultant referrals.
- Excellent open rates and engagement internally and externally.
Video
- Video of the event lectures, seminars and educational sections were useful for YouTube content and SEO.
- Patient videos and case studies created and filmed.
- Referral videos created and training sessions for CPD.
Patient Literature
- Managed the printed and digital patient literature for x10 hospitals (Adobe Illustrator, Adobe InDesign) over 150+ patient literature documents all signed off through regulatory processes.
- Print management and digital asset management across those x10 hospitals.
Recruitment Campaigns
- Video job adverts for social media for NHS.
- Exhibitions stands, pull up banners, business cards.
- Strategy planning, photoshoots and recruitment drives.
Medical Posters
- Creating Medical Posters for clinical staff across NHS and private. Illustrations, designs and print collateral.
Patient Literature
Printed and digital patient literature well over 150+ created for new products, services and information. Product launches included new treatment options from new products, or innovative new uses of machines to provide better patient outcomes. Support included print distribution and management on monthly drop shipments to reduce costs and ensure there was always the right amount of literature in the right locations.
App Development
Working with development agencies to create super secure Referral Apps, Radiotherapy Dosage Calculators and web development projects to build the pipeline of both insured and self-referring patients. Simplifying User Experience (UX) to speed up the process of referring keeping all the data in one centralised platform.
Data Insights & Engagement
Holding conferences with the leading Doctors in the UK enabled the organisation to harness the collective thoughts of the attendees. It also meant that we could then interpret the data and use that for future conferences.
Marcus Brigstocke – Event Speaker
Choosing the right after dinner speaker included research of their previous projects, budget considerations and matching a comedian to the audience. Prior to the night a profile of the company was compiled and sent. On the night I provided a quick overview of the company and audience with things to avoid and a concise summary of conference details. Feedback was positive and helped set the tone for the conference.
Conference & Event Management
Development and design of artwork and event literature, including programmes, feather banners, wayfinders, PowerPoints, email communications, social media campaigns. High engagement and sign-ups with Doctors making time to attend the training events from conferences, seminars, training sessions / IT sessions for healthcare software.
Exhibition Stands & Artwork
The exhibition stand had an integrated TV and had a timelapse of our flagship centre on loop. The stand was also built so that it could be easily adapted, both in size and so that the graphics could be changed, for future conferences.
CPD Events & Certificated CPD
Management of CPD events, seminars, lectures, conferences and training sessions to build referral pipelines and promote best practice amongst the UK’s GPs, surgeons, radiographers.
