Developing Media Spokes People

From people barely able to look into camera, I start off getting the team used to the camera, lights and microphones with internal communications. Building confidence on how to talk naturally and progressing them through carefully curated content schedules. Thought leadership doesn’t happen overnight and these opportunities for National stages have to be sought out through effective networking and communications with key stakeholders Nationally and Internationally. 

Employee Engagement, Insights & Continuous Improvement

I work closely with People teams to support employee engagement initiatives, using communication as a tool to listen, inform and create positive change. I have supported engagement surveys, wellbeing campaigns and business-wide initiatives by developing clear communications that encourage participation, build trust and ensure employees feel connected to organisational priorities. During periods of change, I have also supported sensitive communications, helping leaders deliver timely, considered messaging that maintains transparency and confidence.

I take a data-led approach to communications, using insights, feedback and performance metrics to measure impact and continually improve engagement. From analysing campaign performance and employee feedback to refining channel strategies and content approaches, I ensure communications are not only delivered effectively but achieve meaningful outcomes for both employees and the wider business.

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Secretary of State for Defence

I have organised and delivered high-profile ministerial visits and stakeholder engagements, managing the communications, planning and coordination required to ensure successful outcomes. This included developing staff briefings, key messages and supporting materials to ensure colleagues understood the purpose of each visit, their role in representing the organisation and how the engagement aligned with wider business objectives. From coordinating visits with senior government representatives, including the Secretary of State for Defence, to engaging with MPs, trade bodies and industry organisations, I have ensured teams were prepared, informed and able to showcase the organisation’s expertise effectively.

These engagements provided an opportunity to influence key audiences, strengthen industry relationships and support strategic campaigns. For example, I helped communicate the importance of adopting more sustainable, eco-friendly paint solutions, engaging employees around the environmental and commercial benefits while helping drive greater awareness and adoption. By combining strategic planning, stakeholder management and clear internal communications, I have helped turn high-profile engagements into opportunities that amplify organisational priorities, strengthen reputation and deliver measurable impact.

Employee Engagement & Community Outreach

I organised and delivered National Manufacturing Day activities to engage employees, strengthen community relationships and showcase the organisation’s commitment to inspiring the next generation of manufacturing talent. This included coordinating a visit from a local school, welcoming 60 children to the site for a hands-on experience that combined a manufacturing tour, interactive demonstrations and the opportunity to use tools and learn more about the industry.

The initiative required close collaboration with teams across the business, ensuring employees were prepared, involved and able to share their expertise with visitors. Beyond supporting CSR objectives, the event helped build employee pride, improve internal engagement and demonstrate the organisation’s values in action. By creating opportunities for colleagues to become ambassadors for the business, I helped strengthen connections between employees, the local community and future generations entering the industry.

496% Growth in the Database

The growth in the email database allowed us to segment the audience based on locations and by key account based individuals. Creating a more friendly approach to the email rather than generic leisure@meonvalleytravel.com emails to more personalised ones. 

25,135 more contacts

+18,498 more emails opened
94 more campaigns sent over a year targeted to past buying trends and offers. 

Communicating Strategy Through Video

Video is one of the most effective ways to communicate strategy, organisational change and business priorities. I produce leadership videos, strategic updates and campaign content that transform complex information into engaging, accessible stories, helping employees understand not just what is changing, but why it matters. Whether supporting transformation programmes, business goals or executive messaging, I use video to increase visibility, reinforce key messages and encourage greater engagement across the organisation.

Research from the Vanderbilt University highlights that combining visual and verbal communication improves understanding and knowledge retention by engaging multiple cognitive channels simultaneously. Their review of multimedia learning also found that shorter, focused videos increase engagement and reduce cognitive overload, making video a highly effective medium for communicating complex information. These principles underpin my approach to internal communications—creating concise, purposeful content that is easy to consume, memorable and aligned with strategic objectives.

Securing hundreds of Jobs

Working with the previous Universities Minister David Willetts, who helped to secure the funding for 5 technology parks to join and create a network of Universities, businesses and technology parks across the UK securing 100’s of peoples jobs across the UK.

Find out more about me…

A Google and PRINCE2 certified, Head of Marketing experienced in managing apps, websites, teams and budgets, balancing creativity and data seamlessly.