Product Marketing
I have launched over 100+ products from concept to life cycle management of the products. I’ve led on products across various sectors from Tangible Products, Services to Software as a Service SAAS. As part of that experience I’ve tested products, led market research, created brands and sub-brands, created product packaging, organised PR, setup e-commerce platforms across 3 different countries, UK, Poland and Hong Kong. I’ve led marketing PPC campaigns, SEO drives and website developments. My experience also includes the video production, training videos and even creating a knowledge base as a hub for training for the newly launched products.
Product Marketing Experience
In-house development savings
Products launched
Product Manuals
SAAS projects launched
Working with Manufacturers
By working with the manufacturers I was able to customise, brand and package the products more cost effectively than if they were shipped to the UK. Working with the Sales Team and Directors, products were tested in the UK by our engineering team. The products were also tested by our customers, and delivering the feedback to ensure we developed the right products. I also used these prototypes for photoshoots and to create better product manuals, videos ready for the launches and for product packaging.
Custom Branding
Ensuring a consistent brand element across all our products from engraving, printing and etching. The CAD drawings were useful for Product Manuals, and specification documents for Government and commercial contracts.
Bespoke Packaging
I worked with the manufacturer’s to provide samples, so we could create much more accurate product packaging. I organised photoshoots, or took the photos myself. I created the box artwork, from either die-cuts or created packaging from scratch. With this brand I created completely new branding to be much more consistent. Previously the artwork was just badged up to be blue and could have been one of three versions of the logo. Previous artwork was inconsistent, really out of date and very difficult to read. I also managed videoshoots, photoshoots and product manuals across x7 languages. And got them loaded across x3 different websites. For this brand I created around 80 sets of product packaging so that when it was presented at Trade Exhibitions there was a consistent visual approach and the orange helped to draw attention to the artwork and stand rather than using Navy blue which did not draw attention.
Photo and video shoots
Organised various photoshoots for ‘trade/engineering’ photos as well as product shots for websites. These photos were then used across RS Components, ScrewFix, Toolstation and various other outlets, in both web and magazines. Often the samples that came across were different to the final versions of the product development. I photoshopped where neccesary to give an accurate reflection of the product for launch.
Sub-Branding Packaging
Customised product packaging for a new sub-brand, I launched x4 new leisure products including creating all the packaging, illustrations and icons for the manuals and packaging.
