Andrew Jones
Searchlight Cyber
I am an experienced Head of Content and Communications with a proven track record of delivering integrated campaigns across digital and offline channels. Known for creating high-impact, data-driven marketing strategies that drive engagement, expand audiences, and deliver measurable results. Below are a few projects that highlight my capabilities.
I bring a hands-on background in campaign execution, having started my career as a web developer before moving into email marketing with publisher Wiley. My hands-on experience means I craft GDPR-compliant and accessible campaigns that consistently outperformed industry benchmarks. For example this year, I grew a niche architect and fire engineer database from 43,039 to 71,534 and increased CPD completions by 35%, directly contributing to a 5% year-over-year rise in specifications and securing a 28% market share on the RIBA platform.
I’ve built coached and developed high-performing teams from my strong skillsets across messaging, communications, PR work, and SEO and web development. I have hands-on-experience across design and analytics work, continually developing my skills.
My expertise spans:
- Strategic Planning & Budget Management (AAT Accountancy Qualified)
- Digital Advertising & Analytics (Google Ads, Analytics & Bing Ads Certified)
- Design & Video Production (Adobe Suite: Illustrator, InDesign, XD, Lightroom, Photoshop; filming, editing, scripting)
I’ve led campaigns for organisations including the NHS, the Natural History Museum, the Professional Footballers’ Association, and various government departments, engaging MPs and Ministers in high-stakes initiatives.
Hopefully you can see from this campaign video and this specialised landing page, I go above and beyond with my campaigns. I’m particularly interested in working with Searchlight Cyber, as the role seems like a great fit for my experience, location and the ability to reduce internet crime and create some great engaging content.
Campaign Statistics – Meon Valley Travel
+14,868 growth in unique visits across the site
Number 1 - Awarded best agency in South East
13,711 more email addresses added to the database
6 Managed Digital Events
PR Campaigns with MPs, Ministers and Trade Bodies
With over 14 years of experience leading high-performing communications and campaigns teams, combined with deep hands-on technical expertise and a track record of scaling brand visibility and engagement I am excited by the opportunity to help shape and amplify Searchlight’s voice in the cybersecurity space.
My career spans full-funnel content strategy, brand positioning, campaign leadership, and hands-on production, skills essential to your mission of delivering expert-led, differentiated content that cuts through the noise. I began my career as a web developer before moving into content and email marketing with Wiley, giving me a rare blend of creative and technical backbone. This experience translates directly to SEO-optimized, engaging and conversion-led digital content across formats: from whitepapers and case studies to integrated video and campaign assets.
Developing Media Spokes People
From people barely able to look into camera, I start off getting the team used to the camera, lights and microphones with internal communications. Building confidence on how to talk naturally and progressing them through carefully curated content schedules. Thought leadership doesn’t happen overnight and these opportunities for National stages have to be sought out through effective networking and communications with key stakeholders Nationally and Internationally.
Secretary of State for Defence
I’ve developed strategic partnerships with key Ministers, MPs, trade bodies, and organisations such as the UK-ASEAN Business Council (UKABC), with my campaigns consistently delivering strong ROI. I’ve played an active role in influencing policy — from advocating for more sustainable road materials to shaping European standards for fire safety. I set ambitious, results-driven goals and, with a strong grasp of strategy, expand organisational networks and build a credible, influential voice within each target industry.
496% Growth in the Database
The growth in the email database allowed us to segment the audience based on locations and by key account based individuals. Creating a more friendly approach to the email rather than generic leisure@meonvalleytravel.com emails to more personalised ones.25,135 more contacts
+18,498 more emails opened 94 more campaigns sent over a year targeted to past buying trends and offers.Experienced in working in regulated Industries
From the NHS to radiotherapy hospitals, I’ve produced hundreds of pieces of collateral — including videos and even custom apps to calculate radiotherapy dosage. I specialise in transforming complex technical content into clear, accessible messaging with strong calls to action, all aligned with campaign KPIs and measurable outcomes.
