Andrew Jones
Transalis – 90 Days Plan
In the next 90 days, we’ll turn untapped relationships into revenue by expanding within our customers’ corporate networks and re-engaging past project champions. With smart targeting, lean tools, and data-driven outreach, we’ll grow opportunities without growing spend.
Where are we now ➜
upcoming Development
Everything Starts With a Rock Solid Product Strategy
Building excitement around upcoming features, turning early beta testers into passionate product champions, and using tools like Cognism and Apollo.io to create highly targeted lookalike audiences. Messaging will be clearer, more emotional, and more human, focusing on three key drivers: fear, certainty, and opportunity, all rooted in a deep understanding of customer pain points.
Product Videos - with 'influencers' or bought in talent
Creating videos, from people who are using the software or explaining it. Sponsored Ads style. We’re competing for the time of the prospect, not against competitors. So we need to be accessible to new audiences, which filters down to more direct conversion videos.
In-house Video
The start of some video in-house and creating brand owners / key people within the organisation. From videos at events, internal comms and content for the website and social media.
Product Launches that excite
From internal launches, BETA launches and then wider launches, build some excitement from videos, to launch events.
Speaking slots
Securing speaking slots at key industry events to position our team as recognised thought leaders and reinforce our role as a challenger brand. By sharing bold insights, disruptive product innovations, and real customer success stories, we will challenge the status quo, shape the conversation in our space, and influence the direction of the market. These moments on stage will not just promote our brand, they will establish our people as go-to voices in the industry.
1. Champion Tracking
Champion Tracking is keeping tabs on project leads, influencers with our customers. If key person’s changed role they may be expected to do something similar for their new company. If they are looking for work, sending them a personalised message, supporting them, they will remember it.
2. Understanding customer eco-system.
Identify and map corporate groups to uncover untapped sister-company prospects.
1. Map Corporate Structures
2. Validate Relationship Strength
With account managers, check: Decision-makers in main customer who have influence over sister companies.
Current satisfaction level
Strong Satisfaction = easier intro to sister company.
3. Missing Product Lines or upsell opportunities.
What product lines are we missing. Do we have all the SKU’s? We have food and drink, hardware, but are missing the biggest section which is ‘tools’, or they are not currently using our e-invoicing. Break down from each company which SKU’s could be taken on. Getting increases from current clients will be more cost effective than new to market. It’s proactive and it’s the fastest way to increase revenue, reduced need for sign-offs, sales pipeline, comparison documentation, presentations etc.
Bonus:
Website and SEO quick wins
What’s working well?
- Work out what are our stand out pages, then double-down on those. Improve them extending content, adding videos, relevant photos, expand them they become the pillar content.
- Check all inbound forms are working. Should receive pings if they are down.
- Chat function – currently not showing. It can be set to be on specific pages. We should be getting pings if it is down.
- Integrations page is running slow.
- Google page speed suggests – JS updates for speed.
- Hotjar – key conversion pages. what’s the dwell time, what needs to happen for conversion on those pages.
- Streamline footers.
Project Planning…
Where are we now?
Where do we stand against: Current KPI’s, goals, budget. Team capabilities, any critical issues.
Where do we want to be?
This would be in terms of Sales, Performance, Closing Rates.
How do we get there?
Project deliverables.
Spend required.
Team capabilities.
Next
steps
Timelines.
Budget approval.
Project planning.
Overview
Upcoming projects
Deadlines for upcoming events, social media, videos, email campaigns. Quarterly Sales Drives / Campaigns. Really revisit what turns and converts it could be free templates, business proposal documents for the customers explaining savings.
Roadmap & Strategy
What’s on the horizon for the product. Bringing along Product Champions, Beta testers for the journey. Credited and rewarded for their efforts and suggestions, filming them reviewing updates.
User Centric Experiences
Maximising changes in UI, UX explaining our customer centric approach, from videos to little social clips, highlighting the product capabilities.
Backend & API Development
Changes across the website, infrastructure, review, speed tests, SEO. Platform review.
Let’s talk
Any further questions feel free to reach out by phone 07837 576 373 or email: andrew@ajhj.co.uk
Questions?
Relevant experience for Transalis