Travel
With a focus on growth marketing and enabling front-line sales success, I’ve led strategic brand transformations that directly drive commercial outcomes. Most recently, I oversaw the re-development of a travel brand to elevate its market positioning—shifting it towards a more aspirational, high-end identity. This included a full creative overhaul across website, social, email, and marketing collateral, with a mobile-first rebuild that boosted site performance from a Google PageSpeed score of 1 to 93.
To directly support sales growth, I introduced a structured pillar content strategy, helping the business rank for high-intent travel keywords aligned with core revenue drivers. I also produced a high-impact video pitch that helped secure the Best Agency in the South East award – proving how strategic creative execution can lead to real commercial wins.
My work has always been grounded in enabling sales teams, agents, and partners with effective messaging, training tools, and high-converting content. I thrive in fast-paced, entrepreneurial environments and bring a strong track record of leading teams, planning and producing video content, and executing digital campaigns that scale.
I’m now looking to bring that momentum into a Head of Marketing role where I can build tools, campaigns, and strategies that empower your agents, grow bookings, and help you break even more sales records.
+14,868 growth in unique visits across the site
Number 1 - Awarded best agency in South East
13,711 more email addresses added to the database
6 Managed Digital Events
Commercial Campaigns
Referrals were key in gaining new businesses, so we set up a campaign that rewarded those that helped spread the word. The campaign involved videos with an actor presenting the campaign. The animations were made for email footers and email communications to segmented B2B customers.
Full Funnel Campaigns
This campaign was created for remote events during Covid. There were teaser trailers, email comms and landing page websites and event sign-ups created to keep our name front and centre in the industry.
It enabled us to offer free advice and a way to gain new leads which was cheaper than the very competitive PPC models adopted by industry giants who could effectively buy the way to the top leads. We were seen as the experts and giving support when information was difficult to obtain about travel planning.
MP Damian Hinds
Good news stories were welcome in 2021, Damian Hinds visited us as we celebrate our TTG award win. We also created a video interview between James Beagrie and Damian talking about the industry and the local community.
Press Coverage For The Win!
I got some local and industry press coverage for the TTG award, maximising the benefit of the award. We also updated all of our materials, both in-store and online to reflect the new award, one which Meon Valley Travel hadn’t been able to secure for over 5 years. I tried a different tactic by creating a video to explain our pitch. Typically the award pitch is a word document, it’s dull, by creating the video it brought it to life and helped us secure the win. Almost all the activities were marketing led initiatives too, including internal comms, facebook growth, database growth of 15,000 into our local email database, digital events.
Previous Email Database
The previous email database was heavily hit and required boosting with local audience.
Growth in the database
The growth in the email database allowed us to segment the audience based on locations and by key individuals. Creating a more friendly approach to the email rather than generic leisure@meonvalleytravel.com emails to more personalised ones.
In numbers:
- +18,498 more emails opened
- 94 more campaigns sent
- +13,711 more email addresses
Creating Case Studies
I developed video case studies and links with our most prestigious partners like Goodwood. The case study videos also included community support for projects like 90 Degrees North.