Travel
Re-development of the brand to make the brand more aspirational, high-end and raise the quality of the visuals, website, email, social and marketing collateral. Mobile first web development and site speed have been key factors in the improvements for the site. The previous site had a slow load speed, ranked 1 out of 100 by Google Page Speed, with the site migrations to a new dedicated server that didn’t conflict with our page builder sped the site to up to 93 out of 100.
Pillar content has been a great way to rank for key phrases aligned with core business goals.
I also delivered a video pitch for the TTG award, which helped us secure the best agency in the South East.
+14,868 growth in unique visits across the site
Number 1 - Awarded best agency in South East
13,711 more email addresses added to the database
6 Managed Digital Events
Commercial Campaigns
Referrals were key in gaining new businesses, so we set up a campaign that rewarded those that helped spread the word. The campaign involved videos with an actor presenting the campaign. The animations were made for email footers and email communications to segmented B2B customers.
Full Funnel Campaigns
This campaign was created for remote events during Covid. There were teaser trailers, email comms and landing page websites and event sign-ups created to keep our name front and centre in the industry.
It enabled us to offer free advice and a way to gain new leads which was cheaper than the very competitive PPC models adopted by industry giants who could effectively buy the way to the top leads. We were seen as the experts and giving support when information was difficult to obtain about travel planning.
MP Damian Hinds
Good news stories were welcome in 2021, Damian Hinds visited us as we celebrate our TTG award win. We also created a video interview between James Beagrie and Damian talking about the industry and the local community.
Press Coverage For The Win!
I got some local and industry press coverage for the TTG award, maximising the benefit of the award. We also updated all of our materials, both in-store and online to reflect the new award, one which Meon Valley Travel hadn’t been able to secure for over 5 years. I tried a different tactic by creating a video to explain our pitch. Typically the award pitch is a word document, it’s dull, by creating the video it brought it to life and helped us secure the win. Almost all the activities were marketing led initiatives too, including internal comms, facebook growth, database growth of 15,000 into our local email database, digital events.
Previous Email Database
The previous email database was heavily hit and required boosting with local audience.
Growth in the database
The growth in the email database allowed us to segment the audience based on locations and by key individuals. Creating a more friendly approach to the email rather than generic leisure@meonvalleytravel.com emails to more personalised ones.
In numbers:
- +18,498 more emails opened
- 94 more campaigns sent
- +13,711 more email addresses
Creating Case Studies
I developed video case studies and links with our most prestigious partners like Goodwood. The case study videos also included community support for projects like 90 Degrees North.