Video Campaigns

Video campaigns are one of the most cost effective ways to deliver return on investment. Video can be used cross platform and enable sales growth, brand awareness, recruitment initiatives and save thousands on training programmes. 79% of people say a brand’s video has convinced them to buy a piece of software or app (source). It’s also a powerful for SEO and Conversion Rate Optimisation across E-Commerce. Here are a few videos I’ve produced across various industries. 

Campaigns that deliver…

Social and video campaigns

This campaign was created post-Covid to encourage the return to travel. A targeted campaign to Travel Managers across the UK, it was a great way to warm up cold leads, introduce ourselves to new organisations and keep current customers aware of the latest trends. It also led to further campaigns on training of our current and updated systems too, to remind users how to use the travel booking systems and effectively help our revenue. 

Communication 

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text (source). So it can be a very powerful tool when you need to communicate clearly your vision. This also allowed me to condense the overarching messages and stir-up emotion and comradery with our staff coming through a very difficult time in the travel industry we used video weekly to create clear communications that kept focus on our objectives. 

68% of people say they’d prefer to learn about a new product or service by watching a short video. 

Training videos across SAAS, E-Commerce, or product training video are one of the best ways for users to understand how to use the products. I have created hundreds of videos from how to guide screenshares for software to more practical product usage guides. Video increases users interaction with your brand whether it’s time watching your social post, or time on your website which also boosts your SEO rankings.

Client and Staff Retention 

When transition occurs like a buy-out , it is important to communicate to clients and staff about the changes. I filmed this communication to go out as a Press Release and also filmed a second video with more of a staff focus. By communicating out to clients and the staff it encouraged retention and avoided challenges from a Sales and HR perspective. The video also got some PR coverage and also helped to show the industry and our customers that it was business as usual.