Andrew Jones
A Google certified, Head of Marketing experienced in managing apps, websites, teams and budgets, balancing creativity and data seamlessly.
Qualifications in Accountancy, Google AdWords & Analytics further bolstered by a 2:1 Business Studies degree. Commercially focused and experienced in leading teams through in-depth practical digital skill sets. From building radiotherapy dosage apps, SAAS to E-commerce sites, I deliver ambitious results driven projects on time and to budget.
12+ years experience in digital project management developing websites, graphic design, videos, literature, creating apps and full-funnel segment driven campaigns. Strong competencies within leading digital teams, campaigns and budget management. Commercial leadership of campaigns with business analyst skill sets including Google certifications in SEO Analytics, Adwords PPC and an AAT accountancy qualification leading to data-driven decisions exceeding KPIs.
Key Skills
Product Marketing
Branding & Content / Social Media
Web & E-Commerce Development
Email & Campaign Management
Graphic Design & Video Production
Sectors I’ve worked in…
Skills
12 Years Experience
12 years experience in running marketing projects for SMEs and corporations. Within that time I ran a small digital agency for 4 years taking on 4 staff and delivering projects for M&S, University of Portsmouth and CleanWater. Projects have included delivering marketing projects for architects including Zaha Hadid architect Patrik Schumacher, Mark Burry and managing the marketing for all fashion books whilst at Publishers Wiley.
Graphic Design
A Head of Marketing well versed in designing, training and coaching team members in commercial design decisions and practical advanced tutorials in Adobe PhotoShop, Illustrator, InDesign and Adobe XD.
Accounting Qualification
Strong budget management of marketing projects and teams, and recently completing an AAT accountancy qualification (2019). I have a budget focused approach to projects which has helped me consecutively hit KPIs for 2019 to 2023.
Technical Print Management
Designed over 50+ sets of product packaging, stationery, vehicle wraps, and hundreds of large format prints from external site wraps to 40m internal murals.
Video Production
Video has been increasingly key on my projects and I can shoot, edit and distribute video, demonstrated by the increased subscribers on Meon’s YouTube, with an increase of +753 in one month taking us over 10,000 subscribers and over 5 million views.
Google Analytics and PPC certified
Good projects are driven by good data. I am Google Analytics and Adwords certified and my projects reflect good statistical analysis and actionable insights. I then roll up my sleeves and get the projects completed to specification on budget and on time.
Background in Web Development
I started off my career in web development as a junior developer, crafting websites agency side. I’ve managed and implemented e-commerce systems, over a 100 or so web development projects, from apps for radiotherapy dosage calculators, to custom built CMS systems, whatever the digital project entails my projects run on time to budget and exceed client expectations.
Email Marketing
A cornerstone of my background and where I started was a transition from web development into marketing. Learning to design and combining design and code emails. As the years progressed I have used all the big email campaign software, Campaign Monitor, MailChimp, Cheetah Mail, DotMailer etc.
I’m have set up Klaviyo for an integration into an E-commerce website. Always with the goal of growing audience numbers, increasing conversions and using email automation campaigns and good segmentation of customers to get good return on investment.
CMS and E-Commerce Systems
Experience using various E-Commerce CMS systems across projects, including WordPress, Magento, Netsuite, Shopify. I even co-created a custom Content Management System called MannaTree built up from Twitter Bootstrap when that first launched at the time it was one of the first responsive CMS systems.